Functionality, nutritional benefits, and alignment with sustainable trends have made shea a key ingredient for the confectionary and bakery industries. For the conscious consumer, shea is a naturally-grown, traditional, and cholesterol-neutral ingredient. In Cosmetics, shea is the most widely used botanically derived emollient in new formulas because of its functionality and alignment with natural and renewable consumer trends. 

Shea brands have continued to reimagine the use of shea, launching new innovative products that raises the profile of shea while meeting consumer needs. These brands are a crucial part of the shea value chain – linking collectors to consumers.